About me
Hi, I'm Adi
A UX/UI designer with over 10 years of experience turning complex ideas into intuitive, user-friendly experiences. With an M.A. in Cognitive Science and an M.Sc. in Human Factors in Information Design, I approach every project with a deep understanding of how users think and interact with digital systems.
Providing Intuitive Solutions
My journey spans diverse industries - cybersecurity, healthcare, government operations, and startups - where I've had the privilege of working with organizations including Zynga, the Israeli Parliament, Health Ministry, State Comptroller and Ombudsman of Israel, Beit Berl College, and Code Blue. My work spans data dashboards, complex systems, and consumer facing interfaces - always ensuring robust functionality while delivering genuine user delight.
The Science Behind Strategic Design
What distinguishes my approach is the intersection of cognitive science and practical design methodology. Exceptional user experiences emerge from understanding human behavior at its core: how we operate, feel, and interact with digital products. This scientific foundation ensures that design decisions are grounded in evidence, creating solutions that feel effortless and intuitive.
Co-Founding MESH Design: Expert Partnership
In 2024, I co-founded MESH Design with Galia Shwartzman, recognizing that today's digital challenges require collaborative expertise. Galia excels in clean UI design and systematic visual solutions, while I focus on UX concepts, research, and UX design.
This partnership enables comprehensive design solutions—from strategic research and planning through pixel-perfect implementation. At MESH, we collaborate with startups and established organizations ready to tackle complex challenges with innovative, user-centered approaches. Our model reflects a core belief: the best digital products emerge when strategic UX thinking seamlessly integrates with exceptional UI execution.
Innovative Future-Ready AI
We're particularly focused on how artificial intelligence enhances both design processes and user experiences. This includes hands-on experience with prompt engineering and designing AI chat platforms, including a high-end system for Knesset members. We integrate AI throughout the ideation and testing phases, using AI as a strategic tool to enhance creative exploration, accelerate research and validate design decisions.
Partnership-Driven Problem Solving
Every project demands its own blend of research methods and design strategies. Our close collaboration with teams creates solutions that address immediate needs, position organizations for future growth, and transform technical complexity into intuitive experiences.
I'm a phone call away: +972-52-3637-303
